A study reveals that 75 percent of the US populace is aware of the concept of “podcasting” and makes it clear that millions of Americans listen to podcasts every day. Because the number of people who listen to podcasts is growing rapidly, now is the perfect opportunity to earn money from the creation of a podcast for your brand or company. Here’s everything you require to start a podcast and utilize it to increase recognition within your field.
Simple Guide for Starting a Podcast as a Beginner
The first step to start creating a podcast is to create plans. Determine your target audience. Prepare show notes, which contain an introduction and an outro.
Select a topic, the format of your podcast, as well as the name. Keep in mind that your podcast’s cover will be the very first impression that you make when you introduce your podcast. Therefore, make sure your cover artwork is 1400 x 1400 pixels.
The next step is to purchase the equipment and software to set up your podcast. Then, make your show, make edits, and finalize the first podcast.
If you are recording your podcast, think about including intro music. Find royalty-free music to use on your podcast. The music is sure to entice listeners to your podcast. Find music for free that matches the theme of your show. Also, ensure that you create a trial episode before you record the actual one.
Finally, you should select the subject for your podcast prior to recording. Be aware that countless hours are spent researching and recording, writing, and editing the content of a podcast. Thus, it would be best if you chose a subject you’re enthusiastic about.
Each podcast episode you create, the more adept you be at making podcasts. Each podcast should focus on new listeners and incorporate the knowledge and knowledge gained from previous podcasts.
Equipment Needed When Starting a Podcast
The equipment required to record for launching your podcast will differ based on your objectives and budget. It is enough to have a computer to begin your podcast if you are on a tight budget. You can also podcast on smartphones using recording applications such as Anchor, Podbean, and Spreaker.
If you’d like to create a more thorough podcast that you can enjoy listening to, purchase the following essential equipment for podcasting:
- A computer
- A sound-proof recording area
- Podcast microphone that is reliable in audio quality
- Noise-canceling headphones
- Camera for podcasts
- Pop filter
- Software for recording podcasts
Which Podcast Recording and Audio Editing Software Should I Use?
While editing your podcast, be aware of the quality of your audio. The majority of audio recording programs offer step-by-step instructions on how to edit your podcasts.
For novices, it’s recommended to begin with a no-cost audio recording program such as Audacity. It is user-friendly and can be used on PCs as well as Macs. Another benefit of this tool is creating live audio recordings, editing them, and then exporting the audio file in various formats.
The most well-known software for editing and recording podcasts that you can consider includes; Reaper, Hindenburg Journalist, Descript, Skype, GarageBand, and Adobe Audition.
You can also record your podcast using Zoom. It’s a cost-free and simple method to make recordings of interviews. All you need to do is to set up the virtual conference phone call with your guest. Then, once everyone is at the conference, hit on the recording button once you’re in a position to record. In the end, Zoom will save the audio and video files on your computer after the call has ended.
When selecting a podcast editing software, Some things to be thinking about are:
- Ease of use
- High-quality studio audio files
- Producer control in-recorded
How to Choose a Podcast Hosting Platform
One of the issues that can be confusing for beginners is selecting the right podcast hosting service.
It is important to select a provider that has advanced features to enable you to develop. Examples of podcast hosting platforms are Buzzsprout, Castos, and anchor. Here are a few things you must think about when selecting the best podcast hosting service.
Take a look at your storage requirements both now and in the near future. For instance, what happens would you do if you plan to make several podcasts over time? The storage capabilities are also dependent on the length of the episode. For long episodes, consider ample storage. Also, make sure that your podcast host is able to host your show on a separate RSS feed. You can manage them all from one dashboard.
When selecting the most suitable podcast hosting platform, you must consider the platform you’ll use for your podcast’s website. A lot of people choose WordPress because of the range of templates and plugins. Also, ensure that your podcast hosting service includes a WordPress plugin. This will make it simpler to manage the program.
You can also choose to host your site using Wix and Squarespace. While you create new episodes, you’ll find the right website platform for your company.
When you think of starting a podcast, you must think about your audience. To boost the engagement of your podcast and reach, you must determine the difference between what’s marketable and not. Look into the perspectives of the companies.
Some capabilities that will allow your podcast to reach more people are audiograms, transcription, and converting episodes to video. So, pick a hosting service that offers all of these features.
To find out more about marketing your products using podcasting, we also recommend that your read our post on How to Create your Unique Selling Proposition (USP)
How to Distribute a Podcast to Listening Platforms
Once you’ve created the first episode of your podcast, you must make sure to distribute it to as many directories for podcasts as you can. This will ensure that an extensive audience across different platforms sees your podcast. A well-run podcast should be able to rank highly in search results. So, you must search for tips on making your podcast be successful by using SEO.
Create an account in each directory for a start in post-production, and then send the Feed URL to the RSS reader.
Final Thoughts on Starting a Podcast
Podcasts are now the most popular tools for marketing for businesses across all sectors. While internal corporate communication is crucial, technology has made communication with external parties more accessible.
Therefore, if you’re looking to gain an advantage over your competitors, take advantage of the marketing power of podcasts. These suggestions will help you create successful podcasts that will increase your customer base.