1. When people hear your business name, do they immediately know what you stand for?

2. Can your customers recognize your brand just by your logo or colors?

3. Do people pay your prices without bargaining too much? (Because they trust your quality)

4. Do competitors copy what you do?

5. Does your website or social media bring you customers without you begging for sales every day?

6. Do you own your customer contacts? (Not just relying on Instagram/Facebook)

7. Do you use tools (apps, software) to make your work easier and faster?

8. Do people refer you without you asking?

9. Do you have repeat customers who won’t go elsewhere?

10. Do people see you as the best in your line of business?

11. Does your business keep growing even when the economy is tough?

12. Do you have customers who defend your brand online? (Like family!)

13. Can you raise prices without losing customers?

14. Do people travel far just to buy from you?

15. Do you get approached for partnerships or collaborations?

16. Do customers wait for your products/services even when there are alternatives?

17. Could your business run for a week without you?

18. Do you have documented processes for key operations?

19. Can you track your most profitable customers easily?

20. Do you have a clear plan to double your business in the next year?