People ask for a website price the way they ask for the price of a car, and then get offended when the answer is a range. A 2005 Corolla and a new Prado are both cars. A five-page brochure site and a store with variations, delivery zones and a member login are both websites. The invoice is allowed to notice.
In 2026, from an Abuja studio that actually has to keep the thing standing afterwards, these are honest starting ranges — not a promise that your job will sit neatly inside one box.
The ranges, without the theatre
A small business website with a focused page set, a mobile layout that does not fight the thumb, contact paths that include WhatsApp, and a technical base that Search Console can live with: ₦200,000–₦300,000.
A more complete company site — real service architecture, not six paragraphs duplicated under different menu labels — with stronger SEO foundations and room for the team to edit: ₦400,000–₦650,000.
Larger work that includes ecommerce, booking, a custom workflow or a migration that must not torch the URLs Google already knows: ₦750,000–₦1.5m+. Online stores on their own usually sit ₦500,000–₦1.5m+ depending on catalogue size, payment and delivery logic. Ongoing SEO is a monthly job, not a line on the launch invoice: ₦75,000–₦200,000+ a month. Website care — updates, backups, the boring work — starts around ₦25,000–₦50,000 a month.
If someone quotes ₦80,000 “fully SEO, ecommerce, app, ready Monday”, they are not cheaper. They have hidden the rest of the bill in the parts you will pay for later: rewriting the copy, reconnecting Paystack when it breaks, buying a new theme when the first one is abandoned, and explaining to Google why every URL now 404s.
What actually moves the number
Page count is the amateur’s only lever. It is not the only one that matters. Copywriting is work. If you do not have the words, someone writes them, or the site launches as a handsome empty cupboard. Photography is work. A hotel with phone pictures of a dark reception will not out-convert a competitor with three honest daylight rooms.
Ecommerce is not “add a shop button”. It is products, variations, stock, delivery rules for Ikeja versus Enugu versus “we will call you”, and a checkout that still makes sense when the network hiccups. Booking is a workflow. Membership is accounts and permissions. A migration is archaeology. SEO content is not a blog dump the week before launch; it is service pages that answer the question a buyer typed.
The cheapest website is the one you do not have to pay to undo.
How to brief so you do not overpay
Send the current URL, even if you hate it. Say what is going wrong in a sentence a staff member would use: “Nobody can find the fees page”, “the form does not arrive”, “we look like a business that closed in 2017”. Name the job you want next — enquiries, bookings, sales — and the person who has to decide. Attach the pages you already know you need. If you do not know, list the jobs instead. Pages come from jobs.
Do not start with “we want it to pop”. Pop is not a specification. If you want a number you can defend to a partner, use the cost calculator on this site, then send the result with the brief. We will still quote the actual job. We will not pretend a directory, a store and a five-page brochure are the same afternoon.
What is not in the build price
The domain. Hosting that does not disappear when a promo ends. A professional email that is not Gmail-with-the-business-name-in-the-display-field. Website care after launch. Advertising. Photography, if you do not have it. Those are real costs. A studio that folds them into “the website” without saying so is not generous. They are making the invoice look small.
If you want the range for your actual pages and features, use the website cost calculator, then send it by email or WhatsApp. Bring the ugly version. We have seen worse.